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Disruption is inevitable: Why your business needs disaster recovery and business continuity now?

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Running a business today? It’s exciting, fast-paced, and full of opportunities. But even the best systems hit a bump now and then—outages, updates gone sideways, or that one “oops” moment nobody talks about.

That’s why at Intwo, we say: Disaster Recovery (DR) and Business Continuity (BC) aren’t about preparing for the worst. They’re about building confidence to go after the best—without second-guessing “what if.”

And if you’re running on Microsoft Azure (solid choice, by the way), you’ve already got the tools. Now it’s time to turn them into a business advantage.

Because when things go dark—and they will—it’s not just about getting systems back online. It’s about how fast you bounce back and what that downtime really costs.

The real cost of going dark

Imagine this: it’s your busiest sales day of the year. Your systems go down. Customers are refreshing like mad, carts full, credit cards out—but nothing works. X (formerly Twitter) is blowing up with complaints, your team is scrambling, and every minute ticks away like a cash register in reverse.

For many businesses, downtime can cost thousands of dollars per minute. And it’s not just lost sales—you’re looking at damage to your reputation, unhappy customers, and potential regulatory trouble. Ouch.

Disaster recovery and business continuity are like having a parachute when turbulence hits. With Microsoft Azure and a solid plan in place, you can restore operations fast and save yourself from those “oh no” moments.

Disaster Recovery (DR) vs. Business Continuity (BC)—What’s the difference?

Here’s the deal:

  • Disaster Recovery (DR) is your playbook for getting IT systems—apps, data, servers—back online after a disruption.
  • Business Continuity (BC) zooms out and ensures your entire operation keeps moving, from customer service to logistics.

If you’re already on Azure (or thinking about it), this duo is your best friend. It’s the difference between scrambling to fix things in the dark and flipping a switch to keep the lights on.

Why can’t you afford to skip it?

The threat landscape is brutal

It’s not paranoia if the threats are real—and they are:

  • Ransomware attacks surged 68% last year.
  • Natural disasters like floods or fires. They’re hitting harder and more often.
  • Human error is still a thing. One tired click, and boom—critical files gone.
  • Even the best cloud platforms experience occasional hiccups.

Azure’s geo-redundant storage and failover capabilities make sure your data isn’t living in just one place. And when paired with a proper BC plan? You’re in much safer territory.

Downtime = Money drain

Let’s talk numbers. We worked with a retail client whose e-commerce site was hosted on Azure. One morning, everything went dark—right before a major flash sale. Fortunately, they had Azure Site Recovery and backups in place. Within minutes, they were back up and running in another region. Lost revenue? Minimal. Customer trust? Intact.

It’s the kind of “disaster” that would have been devastating—if they hadn’t planned ahead.

Your customers have zero patience

Let’s face it—people expect 24/7 everything. If your service is down, they’re not sticking around to understand why. They’re heading to your competitor. And if they’re vocal about it? Good luck containing that fire.

Azure Site Recovery helps you switch over to backup systems without your customers even noticing. It’s like flipping a switch instead of dealing with a full-blown crisis. We’ve seen this save reputations more than once.

Regulators are watching

In regulated industries, an outage isn’t just a technical issue—it’s a compliance one. Whether you’re dealing with GDPR, HIPAA, PCI-DSS, or another acronym soup, regulators expect you to have a plan.

Azure’s encrypted backups and activity logs make compliance easier. And a BC plan shows auditors you’ve got your act together. We help clients tick all the boxes—without the stress.

It’s not just about technology. It’s about smart planning

Great BC/DR strategies start with understanding what matters most. That’s where a Business Impact Analysis (BIA) comes in. It helps you set clear recovery goals like:

  • RTO (Recovery Time Objective): How fast do you need systems back up?
  • RPO (Recovery Point Objective): How much data can you afford to lose?

From there, Azure’s regional redundancy and failover magic can be aligned to meet your exact needs. We’ve helped businesses go from days-long outages to seamless, 10-minute recoveries.

How does Azure power resilience?

Microsoft Azure brings the muscle. Here’s what’s in the toolbox:

  • Azure Site Recovery: Keeps apps and workloads running by auto-switching to backup regions.
  • Azure Backup: Automated, encrypted backups that protect against ransomware and human error.
  • Geo-Redundant Storage: Stores your data in multiple global locations for extra peace of mind.
  • Monitoring & Automation: Constant oversight, fast response, minimal human effort.

It’s powerful stuff—but setting it up the right way takes experience. That’s where we come in.

A real save story

One of our clients—a growing retail chain—was gearing up for a holiday rush. And right on cue, a cyberattack hit their Azure-hosted platform. Without a DR plan? It would’ve been a PR and financial disaster. But with Intwo’s setup:

  • Azure Site Recovery flipped them to a backup region in under 10 minutes.
  • Azure Backup restored clean data.
  • Their customer service team kept operating thanks to a solid BC plan.

Instead of being “that brand with the outage,” they came out as the one that didn’t flinch. Their customers barely noticed—and that’s the dream.

Why Intwo?

Let’s cut to it: disaster recovery and business continuity aren’t something you want to DIY on a tight deadline. With Intwo’s Managed Azure Cloud Services, we handle the preparation so you don’t have to panic when something breaks.

What we offer:

  • Tailored Plans: Not one-size-fits-all. We learn about your business and design accordingly.
  • Fully Managed Recovery: Azure Backup, Site Recovery, the works—managed end-to-end.
  • Compliance Support: We’ll help you stay on the right side of GDPR, HIPAA, PCI—you name it.
  • 24/7 Peace of Mind: Our team monitors your environment, so you sleep easy.

You focus on growth—we’ll make sure your digital foundations are bulletproof.

Don’t wait until it’s too late

Disasters don’t RSVP. Whether it’s a cyberattack, a flood, or just a late-night “oops,” your business needs to be ready. Let Intwo’s Managed Azure Cloud Services keep your operations resilient, secure, and future-ready.

Visit Intwo’s Azure Backup and Disaster Recovery services to learn more and talk to our experts.

June 05, 2025

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Dennis Schut - CISO & SVP Global Cyberdefense Cybersecurity CoE

As CISO & SVP Global Cyberdefense at Intwo, I lead our global Cybersecurity, GRC, and Security Center of Excellence teams and chair the Cybersecurity Board. I am responsible and accountable for identifying, developing, implementing, and maintaining security processes, practices, and policies throughout the organization to reduce risks, respond to incidents, and limit exposure and liability in all areas of information, financial, physical, personal, and reputational risk.