Although initially, the primary objective of implementing an ERP system was effective financial management and reporting, they later understood the potential of ERP to streamline sales and distribution operations, thus enabling the sales team and driving their output. Moreover, for a company like Techmart that deals with several brands and has multiple legal entities, it was important to have a robust solution that could handle multi-company consolidation and give the management brand-wise visibility in terms of inventory, allocation, and accounting. At Techmart, all activities, starting from buying to warehousing and selling, were performed brand-wise. In the warehouse, goods were often bundled for promotions, and in such scenarios, capturing costs accurately was crucial. As far as reporting was concerned, it had to be quick and easy to extract relevant data, and at the same time, be available to seamlessly send to principals through EDI (Electronic Data Interchange). The ERP system was also expected to support integration to various other systems such as eCommerce platforms and data capturing systems.
We have a solution that can help us focus on individual brands, which in turn improves our distribution performance.
The primary objective of implementing an ERP system was to handle multi-company operations, including consolidations, budgeting and management reporting. Managing controls by brand with regards to permissions, budgeting and support allocations was yet another crucial requirement. Additionally, there was a need for a single, holistic system for stock management, rebates management (sell-in, sell-out, sell-through), price list management, centralized material planning, integration with multiple applications and Electronic Data Exchange between principal and retailers.
Being a Microsoft Gold Partner, Microsoft Dynamics was the obvious choice and Microsoft Dynamics AX 2012 R3 was found to be the most suitable option.
Microsoft Dynamics AX has helped us achieve the overall goal of having one application.
Techmart is a leading distribution company in the Middle East region focusing on Accessories (Telecom & IT) Product categories covering 12 countries across the Middle East & East Africa. Techmart partners with global brands such as Microsoft, Samsung, Sony, SanDisk, Belkin, among others.
Let's get in touch and tackle your business challenges together.
Rest assured. We've got you.